The 7 Key Aspects of a Successful Blog include:
1. Content & Copywriting
3. Search Engine Optimization
5. Social Media Marketing
6. Digital Advertisement
Quality content, clean web development and engaging design are important from the birth (or rebirth) of our website. Search engine optimization (SEO) acts as a crucial part in most central aspects, but particularly when it comes to design and content. SEO content is made in a way that lets online searchers to easily find your website thru search engines.
SEO must be implemented when writing the Title, Description and Keywords Tags of your website. Every web page on your site should have an unique title and description that clearly illustrates the content of the page. This shows up as the text on a search engine results page and explains to online searchers what your website has to offer.
Social Media Marketing (SMM) refers to the networks as well as blogs and use of social media blog , online communities and other internet media platforms for the purpose of sales, marketing, PR and customer relations. Popular Social Media platforms include Facebook, Myspace, Twitter, YouTube and LinkedIn.
Whether you are advertising on Google, Facebook, or your local newspaper website, your Ad content and graphics must also utilize the concept of SEO to attract visitors. PPC or Pay per click advertisement is now a affordable and popular form of Internet advertisement being adopted by companies of all sizes. PPC allows the advertisement company to pay only when an online user has clicked on their ad making it an attractive advertising option.
Finally, the use of web-based multimedia such as sound, video and animation can make a huge impact on a visitor’s experience. Multimedia helps to make a memorable and engaging experience for online users, which positively influences your site traffic, which includes new and returning visitors.